JetBlue’s week-long operational breakdown (2007) The crisis: JetBlue’s operations collapsed after an ice storm hit the East Coast of the US, leading to 1,000 cancelled flights in just five days. The company’s response: CEO David Neeleman never blamed the weather. He wrote a public letter of apology to JetBlue customers, introduced a customer’s bill of … Continue reading 3 PR disasters that were handled brilliantly by management