Posting interesting, shareable social media content is one of the best ways to promote your funeral home business. However, it isn’t always enough to just post content at any time of day, as your content may be lost in the never ending stream of social media pages....

The delivery service that we provide for our clients is one of our key drivers and something that we are always looking to improve. Recently we have invested in state-of-the-art GPS fleet management technology to improve our casket and coffin delivery services. Our...

  Total scam losses in Australia exceeded $229 million in 2015 105,200 scam complaints made to ACCC in 2015 15 per cent increase in complaints from previous year   The Australian Competition and Consumer Commission’s report Targeting Scams, reveals that $85...

We are delighted to announce to the funeral professionals of Western Australia that we have opened in the state. The new venture was announced by CEO, Rohan Kerr, at the NFDA conference in Perth this week. Our new warehouse in Wangara will be stocking a selected range...

66% of survey respondents are willing to pay more for sustainable goods, up from 55% in 2014, and 50% in 2013 Sales of consumer goods from brands with a demonstrated commitment to sustainability have grown more than 4% globally, while those without grew less than 1%....

Business innovation is generating and successfully employing new ideas within your business. This can be in the form of creating and bringing a new product or service to the market, or a series of smaller innovations, for example, finding a more efficient way of...

We are delighted to announce that we are launching the Return to Sender™ range of coffins to Australia. Return to Sender are New Zealand’s leading designers and manufacturers of contemporary coffins, catering to the growing number of people looking for less...

There a several common mistakes that funeral directors can make when cleaning or polishing a coffin, and we explain what these are and how to overcome them in our new video called, ‘How to polish a coffin for a funeral’. In this new video we show you how to properly...

Ashton clients have exclusive, free access to our website's Resources section, which contains: Useful articles Our product catalogues ‘How to’ guides Educational videos and more.   Registration is required to access this section. Simply click on the Resources...

Australian’s are getting older. Australia’s elderly population (officially defined as those over 65 - I hear you saying that’s not that old!) is expected to more than double by 2054-55. When the baby boom generation kicked off in 1946, their life expectancy at birth...

JetBlue's week-long operational breakdown (2007) The crisis: JetBlue's operations collapsed after an ice storm hit the East Coast of the US, leading to 1,000 cancelled flights in just five days. The company’s response: CEO David Neeleman never blamed the weather. He...

Ideally every funeral home should have a comprehensive public relations and communications plan that will be enacted in the event of a crisis. In developing these plans, it would be helpful to prepare scenarios of possible disastrous events to allow management and...

Each casket is produced by hand and takes one of our highly skilled tradesmen more than 20 hours to produce.

Beautiful day here at Ashton HQ on the sunny Gold Coast, Qld. Why not visit us when you're next up our way.